# Clematis Paws
> Pop-up social experiences for dogs, people, and neighborhoods — based in West Palm Beach, Florida. Pre-launch: building audience, email list, and partnerships before paid memberships exist.

Machine discovery: this index lives at `/llms.txt`; extended context at `/llms-full.txt`. Every HTML page includes `<link rel="llms-txt" href="/llms.txt">` in the document head; `robots.txt` points here as well.

Clematis Paws reimagines underused neighborhood space (often two parking spots) into temporary, welcoming pop-up gatherings. Official mascots: **Riri** (tan dog, Chief Welcome Officer) and **Zoey** (Pomeranian/Papillon mix, Head of Good Times). Do not swap their names, breeds, or photos.

## Voice and content rules
- Warm, clear, confident, community-oriented. Sentence case. Plain verbs.
- No banned tagline: "pups. people. palmtrees."
- **No prices**, no membership promises, no fabricated partners/sponsors/testimonials.
- Unconfirmed events must say location/time are coming soon.
- Contact happens via site forms — do not invent a phone number or alternate inbox unless listed below.

## Key pages
- [Home](https://clematispaws.com/): Brand intro, experiences, mascots, shop teaser (coming soon), next event, Join the Pack.
- [About](https://clematispaws.com/about/): Origin, mission, West Palm Beach positioning.
- [Meet Zoey & Riri](https://clematispaws.com/zoey-and-riri/): Mascot profiles and gallery.
- [What We Do](https://clematispaws.com/what-we-do/): Pop-up model and neighborhood impact.
- [Experiences](https://clematispaws.com/experiences/): Amenities and participation overview.
- [Events](https://clematispaws.com/events/): Upcoming activations (PARK(ing) Day launch calendar).
- [Journal](https://clematispaws.com/journal/): Owner blog — behind-the-pop-up stories.
- [Business Partnerships](https://clematispaws.com/partnerships/): Host/vendor collaboration paths.
- [Sponsorships](https://clematispaws.com/sponsorships/): Sponsorship tiers (no pricing on site).
- [Contact](https://clematispaws.com/contact/): Name, email, intent, message form.
- [Join the Pack](https://clematispaws.com/join/): Email signup for events, drops, neighborhood news.
- [FAQ](https://clematispaws.com/faq/): Common questions.

## Contact and forms
- Public forms: `/api/contact` (contact intents include host, vendor, sponsor, updates) and `/api/subscribe` (Join the Pack).
- Notification email destination (production): `hi@clematispaws.com` via Resend when configured.
- Social: Instagram and Facebook `@clematispaws`.

## Optional
- [Full LLM context](https://clematispaws.com/llms-full.txt): Extended site summary, legal notes, and automation context.
- [Privacy policy](https://clematispaws.com/privacy/): Privacy policy for the Clematis Paws website and community experiences.
- [Event waiver](https://clematispaws.com/event-waiver/): Event participation waiver for Clematis Paws activations.
- [Media release](https://clematispaws.com/media-release/): Photo and media release for event participation.
- [Journal RSS](https://clematispaws.com/journal/rss.xml): Feed of published posts.